Module 8: Patriarchial Messages – Part2

Summary

In the previous weeks the Kishoris have discussed how women have been portrayed in the advertisements. This week continuing the discussion forward we will see how men are portrayed in the advertisements, so the objective of this module would be to convey the message on patriarchal issue.

Assumption

1. After the previous week’s discussions with the Kishoris, they might have watched advertisements on TV and other mediums in their homes, there is a possibility they might not have watched as well.
2. Few of the Kishoris in the group might create conflicts/chaos in the groups, it might be because they might be lacking self-confidence.
3. This activity needs high enthusiasm, so there might be little chaos while performing so.
4. It might be that there may not be TVs in their homes and family members may not be used to taking them for movies, so because of these reasons they might not have seen advertisements.
5. The trust and confidence between us and them are increasing steadily as we have been discussing on regular basis, now we should be in a position to discuss more sensitive topics.

Objectives

1. Advertisements are watched or heard joyfully by the Kishoris in their day to day life. Awareness need to be raised on how they impact on their self-perception.
2. How these are patriarchal issues, this needs to be discussed further.

Process

1. The discussion shall be initiated by enquiring about the health and general wellbeing of Kishoris. Also make them aware of the norms of this discussion. (10mins)
2. After watching the advertisements in the previous weeks, what are the similarities in them has already been discussed. Based on that what are the other things you were able to notice in your homes? Anywhere else have you seen such things and what are the other things you have made observations about? (We need to list down these observations). (10mins)
3. We will show some of the advertisements which have not been shown in the past. After each advertisements we will further discuss on them.
4. So far whatever advertisements have been shown what are the similarities in it? Can you please tell us (we need to write it on the board and prepare it in a list) (10mins)
5. Now let us watch all those advertisements (after each advertisement the discussion needs to be conducted related to it). (Now we need to list whatever they are telling, for example: strong body, whatever kind of men is fine, women go after men irrespective of how they look and proudly how that is being shown, this woman will be usually sexy, whatever may be the skin color) (25mins)
6. Once again so far whatever the advertisements have been shown what are the similarities in them?
7. Can you please tell us (we need to write it on the board and prepare it kind of list) (10mins)
8. Why is it like this and what are the reasons we will discuss this in next week, on that note we will be concluding our discussion.

Resources Required

Computer/Laptop -1

Speaker – 1

Projector – 1

Camera -1

Required number of facilitators in total:

One main facilitator

Three other Associate facilitators

Total time required

80 minutes

Input

The downloaded videos that are shown to the Kishoris.

Output

The list prepared during the process of the Kishoris.