Line 54:
Line 54:
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|-
|5
|5
−
|
+
|Identity building
−
|Break for SA1 and Dasara Holidays
+
+
- body image 01
+
|Making them understand a direct correlation between socio cultural concept of beauty, mainstream media and market forces
+
+
- Establishing how existing and new beauty markers for men and women are created as well as exploited by mainstream media and market forces.
+
+
- How this nexus influences the psyche of the society.
+
+
Digital / non digital plug
+
+
- Presentation (ODP) on how the concept of beauty has changed over different eras of Kannada cinema.
+
+
- Video clips of various consumer product advertisements which target women.
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|-
|6
|6
−
|Aspiration building – part 1
+
|Identity building
−
|Speaking with teachers and headmasters in their new role of digital technology holders (this might reduce the resistance and increase their esteem)
+
+
- body image 02
+
|Unpacking the internalised negative/deficient self-image with respect to body and explaining the influencing factors
+
+
- As a precursor to using the term patriarchy, examining gendered targeting of men and women to create images for ideal men and women.
+
+
Digital / non digital plug
+
+
- Video clips of various consumer product advertisements which target men
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|-
|7
|7