156
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From Karnataka Open Educational Resources
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|5
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|Identity building
|Break for SA1 and Dasara Holidays
- body image 01
|Making them understand a direct correlation between socio cultural concept of beauty, mainstream media and market forces
- Establishing how existing and new beauty markers for men and women are created as well as exploited by mainstream media and market forces.
- How this nexus influences the psyche of the society.
Digital / non digital plug
- Presentation (ODP) on how the concept of beauty has changed over different eras of Kannada cinema.
- Video clips of various consumer product advertisements which target women.
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|6
|6
|Aspiration building – part 1
|Identity building
|Speaking with teachers and headmasters in their new role of digital technology holders (this might reduce the resistance and increase their esteem)
- body image 02
|Unpacking the internalised negative/deficient self-image with respect to body and explaining the influencing factors
- As a precursor to using the term patriarchy, examining gendered targeting of men and women to create images for ideal men and women.
Digital / non digital plug
- Video clips of various consumer product advertisements which target men
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